The team at TransformIT Europe, led by founder Jan Nintemann, comprises creative, climate- and environmentally-conscious young individuals alongside seasoned event professionals from the tech industries. Some team members have amassed 20 to 40 years of experience in the trade fair, association, and specialist media sectors, giving them extensive networks of contacts. These experienced professionals are also environmentally aware and are eager to contribute their expertise toward an accelerated transformation to "ZERO 2050." Besides managing the TransformIT Europe fair, Nintemann's long-established Osnabrück-based trade fair agency, Global Fairs TT-Messe e.K., provides specialist staff and services for the fair in Brussels.
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Jan Nintemann is the visionary founder of TransformIT Europe. With over 25 years of experience in B2B trade fair projects at leading technology exhibitions, he has organized these events independently through his agency, Global Fairs TT-Messe. Based in Osnabrück, Germany, Global Fairs has managed thousands of exhibitors and visitors in specialized B2B theme parks at major fairs, including CeBIT Hannover, IFA Berlin, and sister events such as Light + Building, ISH Frankfurt, and ISE Amsterdam (now Barcelona), always through comprehensive A-to-Z service concepts.
A father of four, Jan founded TransformIT Europe GmbH in 2024 as the legal entity for organizing the Expo Brussels trade fair. Driven by his passion for eco-friendlier and more sustainable solutions in the tech and events industry, Jan is the driving force behind TransformIT Europe.
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Rainer is the founder and CEO of Heartprint GmbH. With his extensive experience in large corporations, he now supports small and medium-sized businesses in navigating digital and sustainable transformation on an equal footing and with a solution-oriented approach. As Chief Sustainability Officer at SustainableIT.org, he advocates globally for open standards in sustainable IT.
Previously, Rainer served as Chief Sustainability and Human Rights Officer at Allianz Technology and as Global Director of IT Sustainability at Siemens AG, where he pioneered groundbreaking IT sustainability strategies. With nearly 27 years of experience in the IT industry, he takes a holistic view of sustainability and describes himself as a 'climate activist in a suit,' committed to advancing the UN Sustainable Development Goals.
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Certified business economist (BWL) Daniel Brinkmann is the Authorized Officer responsible for finance, administration, and HR at Global Fairs and TransformIT Europe GmbH. He oversees agency personnel, from recruiting qualified employees to fostering their development and training. Together with management and the sales team, Daniel prepares trade fair project planning with a focus on budgeting and analyzes project outcomes.
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As an editor and expert in the high-tech industry, Snyder has worked as the editor of more than 30 official trade fair daily newspapers, each supporting the mission and marketing in close collaboration with the trade fair management. He is an award-winning speaker on high-tech channels, having served as a keynote speaker at events for vendors, distributors, market research analysts, and industry associations for several decades. Having lived in Brussels for over 20 years, Snyder is well-acquainted with the European high-tech markets for consumers, businesses, governments, and OEMs.
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Desiree Schneider is a certified event moderator, video presenter and PR expert and has been working primarily in the smart home and building environment for years and is well connected there. After various positions as a TV reporter and mobile journalist for a regional news platform as well as in corporate communications, Desiree Schneider has been a self-employed video editor and presenter since 2016 and has focused primarily on moderating live events since 2024. She works with the dialogue-based moderation technique from TalkingBridges, which relies on versatile interaction between the actors on stage and the audience. This also includes active participation in the stage program in order to get the maximum added value from every event for everyone involved. TransformIT initiator Jan Nintemann and Desiree Schneider know each other from numerous events in the smart building sector and have already worked together successfully on several occasions.
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Günther Ohland has been working for various international tech companies and as an independent consultant for more than 30 years. In 2009, Günther Ohland and other SmartHome pioneers founded the SmartHome Initiative Deutschland as an interdisciplinary federal association. The association's vision is to promote the development and spread of smart applications in the areas of living, working and mobility in a world shaped by globalization, digitalization and sustainability. Smart technology is a prerequisite for recording and reducing the energy consumption of living, working and transportation. Ohland is the author of several books on the topics of smart homes, smart buildings and smart living.
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Liam McSherry has been in the technology events industry for over 20 years, gaining extensive experience in launching and developing conferences, trade shows, and premium business development events worldwide. McSherry has worked on major events for companies like Gartner, United Business Media, and Infopro Digital, and most recently held a senior position focused on strategic business development and partnership building for the consumer technology and IT industry. McSherry also works in the sports sectors on sustainability projects and communications.
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Eric Dauchy began his career in journalism, working for the U.S. news agencies UPI and Reuters before becoming an editor at several tech publications. He was the editor-in-chief of the first pan-European monthly magazine for the tech distribution channel. In 1998, he founded the Constellation Group to support the tech industry with international marketing communication programmes. As a marketing communication consultant for CTA, he helped the CES trade show evolve into the industry juggernaut it is today. Through his work with various trade and investment agencies in Europe, as well as with hundreds of startups and SMEs, Eric is a well-known marketing communication expert, driven by his curiosity about tomorrow's technology.
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Dominik Wesely began his career at a leading German door and window manufacturer, where he was first introduced to sustainable business models. After completing his studies in Business Administration and Media Studies, he worked as a television journalist and production manager, where he implemented sustainable production standards. Transitioning into sales, he went on to lead successful, sustainability-focused sales strategies at Groupon and the Acolad Group.
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Qualified in wholesale and foreign trade, Cristina Moreira Ventura worked as a senior project manager at Global Fairs from 2010 to 2014 and returned after parental leave in 2019. For many years, she was responsible for the Global Fairs project in the Planet Reseller area of CeBIT Hannover and for the Reseller Park at IFA Berlin. Since 2024, she has served as the Sales Administration Manager for the Reseller Park at IFA Berlin, a role now expanded to TransformIT Europe in Brussels. Her extensive network, built over years, makes Cristina a valued contact for all exhibitors.
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Alexander Loeser has been working in the IT & telecommunications sector since the late 90s. After working for companies such as NOKIA & ITK Distributions (SMS Michel, NT Plus & DEGEN), he switched to the e-commerce industry in 2010 and set up an online shop with a TV shopping channel in Berlin for TESCO Europe. From 2014, he was responsible for sales and achieving sales targets for ICT and CE products at companies such as Groupon & vente-priveé.com. In his role as BDM & VL, he was also responsible for the development and growth of the respective departments.
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Since the mid-90s, Rüdiger Kriete has held sales leadership roles in the ICT industry. His experience includes sales management roles at NT-Plus (now Also-Group), Degen Telecom, and 20:20mobile. Since 2008, he has worked with Huawei, Xiaomi, and most recently as Country Manager D.A.CH. at Amazfit (Zepp). Rüdiger is well-connected in the telecom and mobile sectors across manufacturers, operators, and distributors in the D.A.CH. region.
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Erlinda Kabashi is a skilled office management professional with extensive experience across various industries.
At both Global Fairs and TransformIT Europe, she plays a key role in sales administration, professionally managing and expanding client relationships. She is also responsible for handling all exhibitor formalities and significantly contributes to organizing and planning events to ensure that exhibitors' needs are effectively met.
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Petrus Lahm has been professionally active in various industries since the 1980s, starting as a regional sales manager in the mobility sector. He dedicated himself to sustainability early on, being one of the inventors of the "Green Dot" in Germany and a founding member of "PDR Recycling" in 1993 (now with 40,000 collection points in trade, industry, and municipalities).
As the sales and marketing director in global trade and the personal assistant to a founder of OBI, Europe's largest DIY store chain, Petrus gained extensive experience in world trade. He was also the first European employee of Collins Co Limited, Taiwan's largest general merchandising company, and participated in more than 250 trade fairs worldwide across over 40 industries.
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With over 20 years of experience in marketing and sales, Jacky Khilani has successfully worked with a wide range of products and services. Recently, he has focused more on renewable and sustainable energy solutions, including energy efficiency and waste management. Jacky manages the Indian and Spanish markets, both of which have made significant advances in energy efficiency and waste management.
The Spanish energy sector has shifted toward solar and wind energy, while India is making impressive progress in these fields. Additionally, there are notable developments in the semiconductor sector, with artificial intelligence also playing an increasingly vital role.
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Cristina McDermid, a certified office administrator, provides reliable and efficient support to the sales department, administration, purchasing, and visa processing, among other areas. She manages schedules, handles correspondence and document management, and organizes meetings and business travel for all employees. Her structured approach ensures the smooth running of daily processes and allows the team to focus on their tasks before and during the fairs.
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As a graphic designer, Anke Krebstakies develops visual concepts to showcase theme parks at trade fairs. Her responsibilities range from designing booth layouts and banners to creating promotional materials and digital content for presentations that convey messages clearly and creatively. With over 20 years of professional experience in the advertising industry, she is deeply committed to preserving corporate identity and developing designs that are not only aesthetically pleasing but also functional. Over 15 years ago, she began working in a small team for Jan Nintemann and has since accompanied the growth of the company and its trade fairs. Then as now, the goal is to transform every project of Global Fairs and TransformIT Europe into an unmistakable brand experience.
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Fatbardha Aliaj is the Social Media & PR Manager for Global Fairs and TransformIT Europe. She oversees the planning, direction, and execution of the company’s online and print communications and continuously works to increase visibility for the fair projects, engaging target audiences through informative, expert content and interactions. Previously, Fatbardha worked at a start-up where she independently established the marketing department, especially the social media presence, from scratch, making a significant contribution to the company's sustainable growth.
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As an Event and Catering Manager, Fidane Trepca is responsible for planning and coordinating catering services and managing host personnel before, during, and after events. Her years of experience in the restaurant industry have given her deep expertise in catering processes, service, and team leadership. Fidane is currently completing her event management apprenticeship at Global Fairs TT-Messe / TransformIT Europe.
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Our purebred mixed-breed dog Henry is an enthusiastic team mediator who, with his friendly nature, alleviates everyday stress—even if he occasionally gets involved in matters that aren't necessarily part of his responsibilities...
His occasional loud barking brings energy into the office by waking up sleeping employees—this consistently fosters motivation for self-improvement. Through his regular participation in team meetings (lying on his back on the sofa), he strengthens team spirit and group cohesion on equal footing.